Examining the Relations between Organisational Attraction, Organisational Image and Organisational Loyalty: An Investigation with Teachers

Abstract

In this research, the relations between organisational attractiveness, organisational image and organisational loyalty were examined based on the teachers’ opinions. The sample of the research consists of 494 teachers located in nine districts of Ankara. Organizational Attractiveness Scale (OAS), Organizational Image Perception Scale (OIPS) and Organizational Loyalty Scale (OLS) were used in the study. Research data were analyzed by arithmetic mean, standard deviation, correlation analysis, confirmatory factor analysis (DFA) and path analysis. According to findings, teachers' perception of organizational attractiveness is moderate. Also, teachers' perceptions of organizational image and organizational loyalty were high. It was observed that there is a positive, moderate or high and significant correlations between the variables. As a result of path analysis, it has been determined that organizational attractiveness has a partial mediating effect between organizational image and organizational loyalty.