Organizational Image of Kocaeli University for University Students

Abstract

The purpose of the present study was to determine the organizational image based on the views of university students. The universe of the study is formed by 4071 students studying at the senior class of the faculty and the students studying at the vocational schools that are placed in the Umuttepe Campus of Kocaeli University. The sampling of the research was formed by taking 50% of the senior students who study at different departments of these 8 faculties and vocational schools (2017 students). The data for this descriptive research were collected using perceived organizational image scale. The findings of the study show that perceived organizational image of the university according to students is at “moderate level”. While students’ perceptions of general outlook and physical infrastructure image, social atmosphere image, program image and entertainment image are at “moderate level”, their perceptions of sports image and accommodation-food image is at “low level”.